Which industries are the most likely to make use of coworking spaces
The use of flexible office spaces by some of the country's most dynamic companies is driving the growth of the coworking space market.
IT Services and Software Developers
Software firms seek out remote offices for their advanced tech infrastructure, in-house conferencing facilities, and Coworking space availability, whether for team collaboration or individual programmers and developers.
Financial and legal assistance
Many lawyers and financial planners devote a significant amount of their time to either research and writing or working with clients - not both. Rather than investing for a huge office with reception, conference, and private office spaces, a coworking space can provide services only when they are needed, saving money and increasing convenience. Additional space modifications can be made during busy seasons, such as tax season, versus quiet seasons.
Services for Marketing and Advertising
Many creative service sectors require a wide range of facilities to run their firms, from private offices to collaborative workspaces to event rooms for press conferences or product debuts. They may also require in-house catering or other services. A coworking space can provide any or all of these services at a lower cost.
Developing industries
Emerging industries, such as cloud-based organisations or financial technology firms, necessitate a robust technical infrastructure as well as video conferencing and digital media marketing skills. Rather than renting a costly traditional office suite and customizing it to meet their specific needs, these businesses can find everything they need already installed in a high-tech equipped coworking space.
What is the most important factor in selecting a space?
According to our most recent member survey, location is by far the most important aspect to consider when selecting a coworking or flexible office space. Approximately 76% of those polled said location was Very Important in their decision making.
Of course, this makes sense given that many people looking for coworking spaces are motivated by their role as remote employees or as business leaders looking to create a convenient office space for their local employees.
Furthermore, we are approaching a new job market driven by Millennial professionals who prioritise self-care and work-life balance, which is difficult to obtain with long commutes and inconvenient work locations. The target market for coworking spaces, then, is made up of people who value convenience and location above all else.
Digital marketing for coworking spaces should be geographically customised to guarantee you reach the right people in your local market. Additionally, consider testimonials and referral bonuses to convert your delighted present members into a source of future development.